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No, this is not a real ad. Yet.
It's
just one example of the tens of thousands of .news websites
that, along with hundreds of other new domain strings (each with
countless thousands of their own possibilities) are set to revolutionize
the internet. Every encyclopedia entry could conceivably become
a .news website. Every city, every product, every concept.
A site like Tech.news could become a household name in
the capable hands of the right media company if they were
allowed to acquire it.
Pool.com's
index of the new gTLD applications can be examined here.
Amazon .news
Application Excerpts:
"A
.NEWS registry will:
"Enable Amazon to protect its intellectual property rights...
"All
domains in the .NEWS registry will remain the property of Amazon...
".NEWS
domains may not be delegated or assigned to third party organizations,
institutions, or individuals...
"Domains
in the .NEWS registry will be provisioned to support the business
goals of Amazon...
"Because
the .NEWS registry will be a single entity registry and for purposes
which serve Amazons strategic business aims, the reserved
names cannot be offered to Governments or other official bodies
for their own use as this would conflict with the mission and
purpose of the gTLD...
".NEWS
will be a single entity registry, with all domains registered
to Amazon for use in pursuit of Amazons business goals.
There will be no re-sellers in .NEWS and there will be no market
in .NEWS domains. Amazon will strictly control the use of .NEWS
domains...
"Amazon
is applying for .NEWS to provide a dedicated platform for stable
and secure online communication and interaction. Amazon has several
thousand registered intellectual property assets of all types
including trademarks, designs, and domain names...
"...Amazon
and its subsidiaries will be the only eligible registrants...
"Although
only Amazon and its subsidiaries can register domain names in
our registry, we will bring to the attention of requestors of
domain names the Terms & Conditions of registration..."
Source:
Pool.com, Amazon
.news application
Amazon
has applied for a total of 76 domain strings, all as closed gTLDs.
Amazon's
Jeff Bezos purchased The Washington Post in 2013 this could
be a very clever strategic acquisition if Amazon is permitted
to own the .news string as a private monopoly.
See
also The Washington Post page.
The Corporation
That Didn't Apply
News
Corporation is not an applicant for the .news domain string.
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.News
domains

By 2014, one company
may own all the following .news domains.
This is
just a microscopic, partial list of what's to come. Whoever becomes
the dot news registry will own every conceivable dot news domain in
existence, and subject to the terms of their application, there is no
requirement to divest them or resell them. Maybe one million, maybe
five million domains will be built into websites who knows, the
future registry probably doesn't even know? Yet.
One sole
company may own, exclusively, every single domain listed on this page
plus millions more. The scope of the .news category is almost
unlimited, just about any subject could become a .news website.
Imagine
the value of the tiny sample of websites listed here. Imagine if you
could click on the buttons and visit the sites. Sites covering tech
news, health news and sport news. Business news, Music news and world
news. A small tip of the iceberg.
The potential
of the traffic and commerce on these sites is truly colossal.
Just a
few examples of .news domains illustrate the profound changes
that are coming to the internet:

But wait, there's
more. Every city in every country.
The whole
world is covered. 10,000 cities, around the world:

But wait, there's
even more. Every country in the world.
More than
200 countries:

Hold on, there's
even more. Every location. Every state. Every suburb. Every geo name
in the world (and on Mars).
Every geo
location is covered. Tens of thousands of suburbs around the globe.
Here is just a micro selection from LA and NYC:

And there's more.
The .news string is highly relevant to every product in the world.
Plus 500,000
more, and every product yet to be invented:

Any one
of the above concepts could become the basis of a multi-million dollar
global business. And these are just a dozen examples among thousands
of possibilities. Imagine Phone.news info (with accompanying
ads) about all the latest cellphones, plans and software. Imagine Game.news
info (with ads) about the latest games, downloads and players.
Imagine Movie.news info about all the latest Hollywood
releases, dvds and merchandise.
Imagine
being a billion dollar company with a state of the art marketing machine
with the expertise and funds to launch these websites.
Imagine owning
the entire .news category, imagine being able to add the extension
to every concept, product and service in the world. In complete exclusivity.
Imagine also
the power of being able to block your competitors from owning a single
.news domain.
Exactly
the same principle applies to many other key domain string applications,
such as .store, .shop and many more.
Still more. Every
service in the world.
Plus 10,000
more, (how many services are there?) and other miscellaneous categories
besides:

How about
YourName.news? How about Success.news?
Let's say
one million .news domains are built out for a minimum
ICANN application bid of $185,000 that's six domains for a dollar.
The .news category
is just one of the hundreds of new gTLDs about to be released. While
many are much more narrow in scope, many of the principles and implications
described on this page also apply to the other gTLDs. There are so
many domain possibilities and every single name in each category
may be owned by just one company.
Applicants for
the .news registry:
There are
seven applicants for the .news registry. You can read ICANN's
full list here.
The Washington
Post Connection
In 2013
Amazon's Jeff Bezos was announced as the buyer of The Washington
Post. By combining the .news string as a closed TLD in
tandem with the fine resources of The Post, Mr Bezos may be planning
to build a major new global media empire the likes of which the world
has never before seen.
Read more
on The Washington Post page.
SPECIAL
NOTE: The author has not read the individual applications for the
above, and does not know which applicants if any are applying for
exclusive ownership of these domains. The author does not state or
imply that any of the applicants is seeking to establish a monopoly
in the wide-ranging field of "news". Only that it is not
expressly prohibited by ICANN's application process, and that some
of the world's largest corporations intend to acquire and implement
various gTLDs privately and exclusively. The consequences of this
unprecedented scenario are unknown.
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